Prepaid gift cards
- Encourage customer loyalty and attract new customers with customised prepaid cards
- Multi-purpose - can be used for gifts, promotions, refunds and savings
- Supported via your existing Barclaycard PDQ terminals with a web-based management reporting tool
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Overview
Much more than just a gift card
For a simple way to promote your business and strengthen your brand image, prepaid gift cards are ideal. Improved cash flow, greater loyalty from customers and reduced risk of fraud compared to paper vouchers, are just some of the other benefits.
Besides the additional uplift in spend you'll experience when customers come to redeem their cards, close to half of them will make more visits to your store afterwards. In addition to being used for gift alternatives for loved ones, our prepaid cards are ideal as:
- Refund and credit notes, keeping money in your business
- A savings card for customers on a tight budget who are saving up for special occasions, such as Christmas
- Prizes in competitions, draws and other promotional campaigns
- Loyalty cards to reward frequent or high value purchases
Flexible to meet your individual needs
- Customised card and carrier design
- You have complete control over the demominations, expiry dates and terms and conditions.
Improve cash flow
- 81% of people who receive a gift card spend more than the amount given on the card. The average uplift industry wide is 40%
- 49% of gift card recipients make more visits to the store or retailer afterwards.
- On average the time taken for the customer to redeem the card is 50 days during which time you earn interest on the balance.
- An average of 8% of cards are never redeemed.
Easy to monitor for greater control
Keeping track of how prepaid cards are used is simple with online access to detailed Management Information (MI) reports. Even businesses with more than one branch can see exactly how each is performing, and view every customer's gift card balance.
Our MI reports make it easier to analyse customer spending patterns, forecast and plan your business strategy.
Safer than paper
Unlike paper vouchers which can be easily forged, prepaid cards hold no value until they're activated. Since any remaining credit stays on the card, they can be used repeatedly so your customer keeps thinking about your brand long after they first signed up.
How they work
A step-by-step guide to offering prepaid gift cards
Activating prepaid cards via your PDQ terminal is quick and seamless:
- No additional technology is needed to get your business ready. You simply get in touch and we'll discuss the process with you, letting you know what costs are involved.
- When you've applied, our simple user guide explains exactly how gift cards work. We work with you to agree your prepaid card design and ensure your terminals are activated to accept prepaid cards.
- We'll work with you to ensure your staff are trained before roll-out and you know how to maximise returns from your prepaid programme.
- We'll ensure your store details are set-up on our web based reporting tool and that you're fully trained in how to run reports and manage cards.
- We'll maintain regular contact with you to understand how your prepaid programme is performing and to share any best practice tips and advice.
Even if you're using another electronic point-of-sale (EPOS) system, you can contact us and we'll advise you how to integrate and start benefiting from prepaid cards.
