Our innovations over time
Innovation is nothing new to Barclaycard. In fact we have quite a reputation for it. Here are just some of our stories.
1966: The first UK credit card
While everyone else was watching the World Cup, we were working hard on the UK's first all-purpose credit card, introduced in 1966.
1986: The first credit card loyalty scheme
They may be all the rage now, but back in 1986 we launched the UK's first credit card loyalty scheme, called Profile Points. One in ten of our customers signed up.
1995: The first UK card online
To help our customers manage their accounts, we were the first UK credit card company to offer online services. Today hundreds of thousands of our customers choose to bank online with us.
2007: The first environmentally friendly card
We launched the UK's first environmentally friendly card, Barclaycard Breathe, which rewards greener choices and donates 0.5% of everything customers spend to projects that tackle climate change.
2007: The first contactless cards
The first contactless cards in the UK were issued by Barclaycard in 2007 and, within the first year, there were over a million contactless Barclaycards in circulation.
2009: Our first iPhone game
Waterslide Extreme, a gaming spin-off of our hugely successful TV ad, became the most popular iPhone app in 57 countries achieving over 20 million downloads.
2009: A new way to apply
The introduction of our pre-application process meant customers could check whether they'd get a card, without affecting their credit score.
2010: A new way to reward loyalty
Our Barclaycard Freedom loyalty scheme offers customers the chance to earn Reward Money that they can spend right away at selected retailers. No vouchers. No points.
2010: A new .mobi site
mybarclaycard on the move gives customers control over their finances when they're out and about, allowing them to track balances, view transactions and see when the next payment is due - all from their phone.
2011: The first to introduce contactless via mobile in the UK
In partnership with Orange, Barclaycard has launched new technology which means customers can tap their mobile phones over a contactless reader and enjoy instant payment for purchases up to £15.




