Basket abandonment costs British retailers over £3.4 billion in lost sales every year.
86% of people browsing online save items to wish lists and shopping baskets. But only half the items in these baskets end up actually being bought.
Our Smartpay products are created with increased conversion in mind. We make paying easy and mobile friendly. 
Track your buyers' habits - target them more effectively to help them buy.
Make paying easy - use a payment gateway with tokenisation to remember customers card details.
Encourage a purchase - send a simple, automated, incentive email to customers who have items in their wish lists or baskets.
Tokenisation is the process of masking a customer’s card details during payment by replacing them with an algorithmically generated number, also referred to as a ‘token’. Simple, right?
But why do payment gateways use tokenisation and what are the benefits to the merchant and the customer? Smartpay supports tokenisation, so you can improve customer experience.
1. Improves security online – reduces the risk of card details being compromised or stolen.
2. Reduces PCI DSS burden – the merchant doesn’t store any card details.
3. Improves customer experience – shoppers can interact seamlessly across different offline and digital channels.
4. Enables repeat purchases – without the need to fill in the payment form every time a customer makes a purchase.
Unfortunately one of the most common reasons for a sale being declined is a ‘false positive’ – legitimate cardholders who have been incorrectly identified as fraudsters. Smartpay is designed to help you close the sale.
Be selective - choose partners that meet your changing requirements for flexibility and transparency
Identify - use additional partners for specific aspects of your business, such as mobile and international payments.
The internet has transformed retail, bringing a wealth of opportunities to UK businesses. But it has also brought challenges. One of those is around loyalty. But while the rules of the game have changed, that doesn’t mean you can’t still win.
With tokenisation and reporting, Smartpay gives you the right tools to make it easy for your customers to keep coming back.
Barclaycard Smartpay is our online payment gateway, allowing you to take payments through your website or app, over the phone or using a multi-channel model.