More than just a gift card
Prepaid gift cards are a convenient way for your customers to give a gift – and for you to make a sale. They can be custom-designed to promote your business and strengthen your brand image. They can also be used for so much more than present giving. You can use them as:
Refund Cards, keeping any money spent within your business
Savings Cards, to help your customers save for a special occasion or a high value item
Promotions Cards, sent out to special customers, encouraging them back to your store, business or website
Prizes for competitions, prize draws and other promotional campaigns
Everything is supported by your Barclaycard card terminal with a web-based management reporting tool.
You can also use cheaper, virtual alternatives such as digital e-vouchers – delivered by email or text message. They’re a cost-effective way to deliver discounts and promotions to large groups and can be redeemed online or in-store using unique codes keyed into the terminal or by scanning with a barcode reader.
Some promotional ideas
Depending on your business sector, you could use e-vouchers to deliver marketing campaigns, such as:
Get a free glass of wine when you spend £30 or more
Book two activities and get your third one half price
These can be redeemed by customers on site, via your EPOS tills or online using a unique code. You can make your campaign site specific, if you’re opening a new store, bar or restaurant. Or you could use it to attract customers at times when you’re not busy and drive extra off-peak trading.
You’re always in control
As well as customising the card design, to carry your branding, you’re also in control of the value, the expiry dates and terms and conditions of your prepaid gift cards.
Keeping track of them is easy too. We give you access to detailed Management Information reports – online, whenever you need it. You can view every customer’s prepaid gift card balance – and if you have more than one branch, you can see how each one is performing. Which makes it much easier to analyse customers spending patterns and forecast and plan for the future.