It might once have been seen as a luxury, but being able to take card payments is now an essential part of giving consumers the shopping experience they want.
As with a lot of things these days, the amount of information available, as well the choice of products and solutions, can be overwhelming. Help is at hand.
Read on for:
Some of the benefits of card machines for small businesses
How much it could cost to buy or hire a card machines
Tips on how to pick the best card machine for your small business
Information on why different card machines have different transaction fees
Where to go now you’re up to speed on card machines…
Card machines allow businesses to take card payments from customers, meaning shoppers can pay the way they want to. In turn, this can mean increased sales and customer loyalty when you combine a range of payment options with other elements of a great shopping experience, like customer service.
Using card machines, also known as card readers, could potentially lead to:
If a customer comes in with a card but no cash, you want to be able to sell to them by accepting a card or digital wallet payment. Without a card machine, you may miss out on that sale and more importantly, that customer might not come back again.
Improved customer loyalty
Giving customers what they want, when they want it is one of the easiest ways to encourage loyalty and repeat purchasing. After all, if a customer gets great service, finds the product they want at a price they’re happy with, and can then pay for it quickly, they’re more likely to shop with you again than someone who hasn’t had a good experience.
By accepting a range of payment methods, you’re allowing customers with different payment preferences to shop with you. The more ways there are to pay for your goods and services, the more customers you’ll have access to.
Time saved for you and your customers
Barclaycard research shows that contactless transactions are 15 seconds faster than cash[i]. That’s great for the customer paying, who will want the transaction itself to be quick and easy. It’s great for other customers who won’t have to queue for so long. And it’s great for your business, because you can offer a seamless payment experience for your customers.
To accept card payments from customers in person, you’ll need the best card machine for your small business, along with a few other things:
A merchant account – this is essentially a bank account where money from card payments is held by your payment processor while they authorise the transaction. If you have a contract with a payment processor (like Barclaycard), they’ll open a merchant account for you as standard.
A payment gateway solution – at a very basic level, a payment gateway takes customer card details when they pay and transfers these securely to your acquiring bank. It then passes the same details on to the issuing bank so that the transaction can be completed. Read more about the potential power of payment gateway solutions for your business.
The cost of buying a WiFi-enabled card reader outright can vary, from around £20 up to around £60. With these options, you buy the card reader, you download an app and you pay a fee for every card transaction you take. This can be a great option for small businesses just starting out, that don’t want to commit to monthly card reader rental fees and merchant service fees.
For more established small businesses, entering into a contract with a payment processor and renting card machines as part of that contract might be a better option. One of the main differences between buying a card reader outright and renting one as part of the contract is the transaction fees you’ll pay. Generally speaking, transaction fees are higher with card readers you buy outright, while you might be able to negotiate lower transactions fees if you rent terminals as part of a contract.
There’s no one-size-fits-all when it comes to picking a card machine for your small business. And that’s an important tip to bear in mind because it can be easy to go for the first or cheapest option when you want to start accepting card payments.
Have an idea of how much you think you’ll take in card payments each month.
This is so you can start to work out what your merchant services fees might be. If you call Barclaycard Business for a quote (0330 159 6407), the team will take you through a series of questions, which will give you an insight into how much it could cost you to take card payments.
- Think about your business growth, not just what things look like right now.
It can be tempting to go for a card reader that fulfils your needs right now. However, some options are better when it comes to scaling with your business. Again, when you’re researching card readers for your business, it’s worth asking this question of the payment provider you’re talking to.
If you opt for a pay-as-you-go card reader, you buy the card reader outright and your transactions costs are set and probably non-negotiable.
Now you’ve got a good idea of what card readers are, some of the benefits you could see for your small business, and access to related information on topics like merchant service fees, it’s time for the next step.
Explore the range of Barclaycard card readers to see which one could help you improve the shopping experience for your customers.