By Greg Liset, Head of Propositions
Thurs May 03 2018
If you accept card and contactless payments – not just cash transactions – understanding payment gateways could be central to grow your business.
Payment gateways help organisations get the most from each transaction safely and securely.
Sometimes just known as a gateway, in basic terms it’s a secure online link between you (the merchant) and your acquiring bank (the acquirer).
Your acquirer is the financial institution contracted to collect funds on your behalf from shoppers using credit or debit cards as their payment choice.
It’s the part of the payment process that accepts or declines a shopper’s card or contactless payment in your store or via your website or app.
It’s the responsibility of all merchants, payment providers and acquirers to comply with industry data and security regulations and frameworks. The highest level of security accreditation is the Payment Card Industry Data Security Standard (PCI-DSS) – all of Barclaycard’s payment gateways are PCI compliant.
So when a shopper chooses to buy from your store or website, your payment gateway validates your buyer’s card information and approves or declines the transactions.
Of course you want transactions to be approved because you want to make successful sales, but not at any cost to your business.
This gateway is essential to your business then, right? Right. And here’s why…
As a merchant, staying on top of ever-changing customer demands and payment trends is pretty difficult.
The best way to keep up – or at least not fall disastrously behind – is to partner with experts whose job it is to stay on top of trends and technological developments. They can advise you on the right solutions for your business and customer demands without draining your time and bottom line.
If you don’t give shoppers what they want, someone will be right there enticing them away from you – possibly forever.
The right payment gateway isn’t just about making sure shoppers can pay anywhere, anyhow, anytime; it’s also about protecting them, and your business, against fraudulent transactions.
The ins and outs of security and fraud in retail are many. But the bottom line is, if you accept fraudulent payments – however innocently – or you don’t protect your customers’ data in line with industry regulations such as PCI DSS, you could face business-crippling fines or non-compliance investigation costs.
So don’t just rush to find ways to grow your business by going omnichannel; pick the right partner, with the right solutions, with security as part of their service, so you can grow your business responsibly and without multiple hurdles.
This is the crux of all payment gateway discussions – how will it help you responsibly grow your business?
Here are five things to consider when picking a great gateway solution:
Here’s a set of questions that might be worth bookmarking if you’re thinking about growing your business with the help of payment gateways:
And here’s a nifty little questionnaire that’ll hook you up with the payment solution or mix of solutions that are right for your business. Go forth and conquer.
Find out how the right payment gateway can improve your customer experience and increase conversions