For those trading online, finding yourself unable to take payments is nothing short of a nightmare.
Just think about it. Customers are there to go shopping, and they’re unlikely to be sympathetic if you’re suffering downtime. They’ll just go somewhere else.
In fact, a recent survey by F5 networks1 suggests that over a fifth of people would switch to an alternative brand if a website didn’t work within five seconds. Yes, five seconds.
What can you do?
There are various steps you can take to mitigate any potential damage that downtime can cause. Perhaps the most important is to get everything into gear from the get-go. Prevention is better than cure.
That means taking the time to make the right decision about which payment provider to use.
For example, some payment solutions have quicker integration times than others. While these do offer initial speed and convenience, there is a flip side. They might not offer the best options for the long-term success of your business.
Investing time in both selecting your online payment system and implementing it effectively can mean avoiding problems that will take you time and effort to unwind later on.
Don’t be a victim of your own success
If you’re planning to be successful (and who isn’t), then it’s worth using a reputable online payments provider who can cope with your peaks.
Big campaigns or sales events can actually do more harm than good if you’re not careful. We’ve all heard stories of Black Friday sales crashing websites. That’s why we always advise our customers to talk to us in advance of any major sale. We can help them plan for the event with any extra gateway payment capacity they might need.
And if things do go wrong, a great tip that’s often overlooked is to ask your customers what they experienced. This can provide invaluable lessons that might help you prevent similar problems in the future.
Can your developer help?
Occasionally there are times when we’re unable to process a transaction for you, but this is where your developer can be a good friend.
Online transactions can decline for a variety of reasons. Maybe the customer’s postcode doesn’t match their card details, or the number on the back of the card is incorrect. If this is the case, then we’re able to provide reporting on what the problem is and your developer can then tweak the payment security settings of your gateway to address certain issues you may be having.
And if that prevents you declining a good transaction, it’s worth it.
Speak to us today to find out how we can help your business – 0800 0466814 *
Please note that the views expressed in this article are personal opinions. Barclaycard cannot accept any responsibility or liability for reliance by any person on this article or any of the information set out in it.
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