So you’ve got your online payment solution in place and you’re happily trading online. But are you getting as much bang for your buck as you should be?
Many merchants discover there’s more than meets the eye when they take a look under the hood of their gateway . With that in mind, here are a few tips to help you get the most out of yours.
1 - Make sure you know what it’s got
Sometimes merchants choose online payment systems that have a higher spec for a certain reason. Trouble is, they often don’t realise the other higher-level options that come with it.
For example, a merchant using a more advanced gateway for its payment processing abilities might not realise it also comes with more advanced fraud prevention capabilities too.
And it sounds obvious, but you should also make sure you know exactly what you need your gateway to do. Time invested beforehand will pay-off later when selecting your ecommerce gateway provider.
2 - Let your gateway help maximise sales
Think of your gateway as a knowledge provider. It can tell you lots of things, including information that could be used to help reduce the number of declined transactions you’re getting.
That’s because the gateway retains data on all transactions, successful or not. By analysing the unsuccessful ones, you can see if there are any trends behind the declines. This can help you to set your fraud rules so the gateway lets more of the good transactions through while still stopping the dodgy ones.
3 - Take advantage of any cool feature
All of our platforms can be integrated in a way that will let you email your customers a link to a payment page. It’s not a feature that comes as standard but it is something a lot of our merchants are finding really useful. Why? Because it means you can take ecommerce payments without having to have your own website.
Imagine you want to invoice someone, the platform can send that person an email with a link which takes them directly to a Barclaycard hosted payment page. And even if you do have your own site, there’s no need for the customer to visit it to pay. They just click on the email link and go straight to the payment page.
Fraud, of course, should always remain front of mind, and customers should be advised not to click on any links that look suspicious or that they have concerns about.
Not all payment solutions offer this, but abilities such as these can really help a business. If you’re making things easier for yourself and for your customers, you’re on to a winner.
4 - Make sure it’s keeping you safe
This is a really simple one. Make sure all the security features of your gateway are turned on. Sometimes when merchants are setting up they can skip certain things or, more likely, forget about them as they concentrate on running their business.
But functionality such as 3D Secure is a really important part of staying safe. Your gateway can’t perform at its best unless you’re allowing it to.
5 - Take advantage of the expertise behind it
At Barclaycard, we take service seriously. One of the best parts about using our products is the support and advice you get whenever you need it.
We talk to merchants without blinding them with jargon, and we match expertise to particular problems to ensure we’re applying the right resource and experience.
We know how valuable this is to our customers, and making the most of it is something we certainly recommend.
Want to know more? Check out these videos to see how we help our customers.
See how Richard works with youRichard tells us about the importance of our personal approach
Speak to us today to find out how we can help your business – 0800 0466814 *
Please note that the views expressed in this article are personal opinions. Barclaycard cannot accept any responsibility or liability for reliance by any person on this article or any of the information set out in it.
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