It goes for payment gateways too. These are the applications on an ecommerce website that authorise card payments from customers. As you’d expect, that’s something we know a lot about. So how can they help your business to perform at its best?
1 – Fighting the fraudstersA good online payment gateway provider should certainly be helping you tackle fraud. Keeping the bad guys at bay is an ever-evolving battle, and gateways need to be putting it at the forefront of everything they do in order to keep on top of it.
That means the gateway should be evolving all the time so it can provide the most secure payment services. The provider should be learning every day, and putting the fruit of all that knowledge into the hands of its customers.
This really is important. We know that, in many ways, a merchant’s ability to fight fraud effectively is only as good as the tools its gateway gives it. Barclaycard, for example, provides over 200 global validation tests in one convenient portal, helping you decide which transactions to accept, deny or review.
2 – Keeping you in the loopThere’s more than just fraud to think about though. A good payment service provider should also be innovative, bringing you new developments that can benefit your business.
That means keeping an eye on developments in the wider market too. But just having its fingers on the pulse is not enough. That knowledge should be shared so everyone can benefit.
At Barclaycard, we have an advantage in this with our excellent service teams. They really can keep you updated into what’s happening in the market now , as well as putting new developments on your radar for the future.
3 – Providing business insightsAnother way your online gateway provider should be able to help is by providing insights that can help your business to perform better.
Can your gateway provider help you understand how to attract more customers ? Can it give you tips on how to keep them happy ?
4 – Inspiring confidenceThere are the basics to consider as well, of course. We know how important reliability is for all businesses. It goes without saying that if your gateway keeps downing tools, it’s worth making a change.
And then there’s trust. Does your gateway inspire confidence in the customers who use it? Or are they freaked out by a sudden shift to an unfamiliar page?
This is important, because customers can get nervous about handing their card details over online. Having a trusted brand name on the page is one way your gateway can give you the credentials you need to make customers feel more secure.
Speak to us today to find out how we can help your business – 0800 046 6814 *.
Please note that the views expressed in this article are personal opinions. Barclaycard cannot accept any responsibility or liability for reliance by any person on this article or any of the information set out in it.
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